Focus Your Audience to Expand Your Business
You can increase business by decreasing your subject matter. As I’ve researched and become more familiar with the business of photography (and art sales), it is clear that the idea of “jack of all trades” imagery is going to get you nowhere. You might be better than your competition (odds are against this), but from a marketing perspective you will get lost in the crowd by trying to just take pictures of whatever you happen to fancy at the time. You cannot draw a crowd (be it at a show, venues or on the web) with a variety show of imagery. You must focus your energy and resources on a set target audience and your skills on a set topic.











